About
Our
Story
Rethinking the End, Beautifully.
Halloway exists to disrupt the way we approach death — not with gloom, but with clarity, reverence, and quiet rebellion. For too long, end-of-life has been something we avoid, outsource, or face alone. We think it’s time for something better.
We serve modern families — especially Millennials caring for aging parents — who want to face death honestly, plan with intention, and leave behind something meaningful. Whether you’re navigating a terminal diagnosis, planning your legacy, or grieving a loss, Halloway offers practical tools and spiritual grounding for every step.
We’re building something that makes death less terrifying and more human — free resources, expert-led doula services, and beautifully designed legacy tools like journals and keepsakes. Long-term, our vision expands into modern funeral homes and crematoriums that honor both the living and the dead with dignity, modernity, and care.
This isn’t about denial or sugarcoating. It’s about meeting death head-on, and shaping what it means to die — and to remember — in today’s world.
Mission
A new Way Forward
At Halloway, we help people navigate the end of life. We are here to normalize planning, honor stories, and bring beauty to the end.
This is not about avoiding death -it’s about facing it with meaning. We are here to guide you through it, one step at a time.
