About

Our
Story

Business Solutions for the Death Care Industry

Rethinking death, beautifully

Halloway helps death care professionals adapt to today’s families who are modern, digital-first, and seeking meaning beyond tradition. We partner with funeral homes, crematoriums, death doulas, and legacy service providers to deliver business solutions that grow revenue, strengthen relationships, and expand reach.

Where others see a centuries-old industry, we see an opportunity for innovation, compassion, and sustainability.

What We Do

  • Lead Nurturing & Follow-Up – Turn inquiries into lasting relationships so no family slips through the cracks.
  • Legacy Planning Tools – Give families more than memorials, and offer them modern, meaningful ways to preserve memory.
  • Growth Solutions – Tailored strategies to streamline operations, reduce overwhelm, and unlock new revenue streams.

Why Halloway

We understand both sides of the death care experience: the family navigating loss, and the professional guiding them through it. That dual perspective allows us to design solutions that work in practice, not just on paper.

With a background in legacy planning, death care support, and modern entrepreneurship, Halloway bridges compassion with business growth. We know what today’s families are looking for, and we help you deliver it.

Mission

A new Way Forward



We help the death care industry evolve—rethinking business, relationships, and remembrance for a new generation.


team

Our Team

A Santana

Founder, CEO

Blogger & Writer

Support Member